Q: How did Blue Sun start? Where is it going?
September 30, 2008, 3:53 pm
Filed under: Biodiesel General Discussion

A:
Blue Sun started in Fort Collins, Colorado in 2001 when four Colorado guys realized that biodiesel was good for their engines and their conscience. Self-described as two hippies and a couple engineers, they grew the company by developing a superior blend of biodiesel to everything else out there, and like all good entrepreneurial companies were very opportunistic when chances to get their fuel and name out there were presented. In short, they started to fulfill a need in the market, and they succeeded because they made a superior product that the company supported with all its resources.

The company was a pioneer in the industry, solving the roadblocks to biodiesel as they came up. They found ways to ensure performance equal to or superior to diesel, to handle cold-weather issues, and to make it easy for distributors to feel confident in offering it to their customers by providing education about biodiesel and really great quality-control support to make sure the end-user had only good experiences. Blue Sun offered the first fuel guarantee for biodiesel, offering to replace any damaged engine parts – they haven’t yet had a claim. They could do this because their biodiesel exceeded ASTM specifications and their industry-leading QA/QC program ensured no problems would occur as the fuel made its way through the supply chain. As the team puts it, ASTM is just a starting point to be “acceptable,” but to be great, the fuel needs top performance.

This small company did a lot of things right, and the company grew. They brought on top-level executives with energy industry experience and the knowledge to take Blue Sun Biodiesel from a Colorado pioneer, to a leader in the biodiesel industry.

That brings us to today. The biodiesel market continues to be challenging, and Blue Sun keeps a step ahead. The ASTM spec was recently updated and our fuel still exceeds the spec, bringing customers the premium fuel they require in order to trust it to run their engines with all the power and performance they have a right to expect.

We see the future of biodiesel in the decisions we make every day about what biodiesel needs to be to the world. We continue to set the market’s expectations for quality and performance. We are active in research in new feedstocks to help biodiesel evolve to the next level with non-food oilseeds that do not displace crops to rainforest. Our net CO2 savings for B100 over conventional diesel exceeds 70%. Our net energy balance is over 3:1 meaning we get three units out for every unit put in (oil takes around 1.2 units to get 1 unit of energy – a negative balance!)

Blue Sun’s goal is to make our biodiesel a no-brainer. In fact, we’re already there – our biodiesel exceeds the performance of conventional diesel in nearly every way. Fleet customer studies have shown fuel economy increases up to 7 percent! Our biodiesel extends engine life and reduces maintenance. Emissions that cause global warming and health effect such as cancer in humans is significantly reduced. We’re looking forward to continuing to improve biodiesel and make the world better than it was when we started and better than it is right now. Thanks for being